Super Retina. In big and bigger. An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches - our largest display ever on an iPhone. Custom-built OLED The OLED panels in iPhone XS Max allow for an HDR display with the industry's best colour accuracy, true blacks and remarkable brightness and contrast. They're the sharpest displays, with the highest pixel density, on any Apple device. The best colour accuracy in the industry Advanced colour management automatically displays your content in wide colour. So everything you look at looks amazing. HDR10 and wider stereo sound With support for Dolby Vision and HDR10 titles from iTunes, Netflix and Amazon Prime Video, movie night comes to iPhone. Wider stereo playback makes it all sound great. And your HDR photos - even those you captured before - will have a 60 per cent greater dynamic range. True Tone A six-channel light sensor subtly adjusts the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page and are easier on your eyes. A new level of water resistance The most durable glass in a smartphone, sealed and precision-fitted with the surgical-grade stainless steel band, helps create a more water-resistant enclosure - up to 2 metres for 30 minutes. iPhone XS Max even resists spills from coffee, tea, soft drinks and more. Security made simple Face ID reinvented the way we unlock and log in to apps, accounts and more. Some of our most sophisticated technologies - the TrueDepth camera system, the Secure Enclave and the Neural Engine - make it the most secure facial authentication ever in a smartphone. And even faster and easier to use. Adaptive recognition Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Put on glasses. It even works with many types of sunglasses. Do more with a glance Face ID does so much more than unlock your iPhone. So you can forget about typing user names and passwords. Now all it takes is a look. Unlock in an instant The advanced Secure Enclave and new algorithms make Face ID even faster. So you'll love it even more. Log in to your apps and accounts Face ID works with the apps you already use - from banking and health apps to locked notes and private documents. The technology behind simplicity The innovative technologies in the TrueDepth camera system work together in real time to recognise you in an instant. Dot projector More than 30,000 invisible dots are projected onto your face to build your unique facial map. Infrared camera An infrared camera reads the dot pattern, captures an infrared image then sends the data to the Secure Enclave in the A12 Bionic chip to confirm a match. Flood illuminator Invisible infrared light helps identify your face even when it's dark. A whole new level of intelligence The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more. Apple-designed CPU Two performance cores tackle heavy computational tasks. And four efficiency cores take on everyday tasks. Our newest performance controller dynamically divides work across these cores, harnessing all six when a power boost is needed. Apple-designed GPU A new fourth core and lossless memory compression bring big gains in graphics performance to games, video editing and visually demanding apps. Apple-designed Neural Engine Our Neural Engine is built for advanced, real-time machine learning. That means iPhone XS Max can recognise patterns, make predictions and learn from experience, similar to the way you do.The Neural Engine is incredibly fast, able to perform 5 trillion operations per second. It's incredibly efficient, which enables it to do all kinds of new things in real time. And it's incredibly smart, so you can do things like jump straight into immersive AR experiences. And quickly find all your pictures of dogs. Or beaches. Or babies. We've also opened the Neural Engine up to the Core ML platform, so developers can bring powerful, real-time machine learning to their apps - learning that happens on your iPhone. Enhanced ISP The image signal processor features a refined depth engine, which captures extraordinary detail in Portrait mode. And with Smart HDR, you'll notice far greater dynamic range in your photos. A12 Bionic in action The processing power and intelligence of the A12 Bionic make iPhone XS Max incredibly capable. But the chip was also designed with efficiency in mind. So when you put all that power into play, you still get great battery life. Rear camera AR Faster detection of flat surfaces in a scene lets you jump straight into immersive augmented reality experiences. Front camera AR Apps can use the TrueDepth camera and A12 Bionic chip to create rich, detailed backgrounds and generate 3D effects. Immersive gaming The new GPU makes all kinds of games - especially 3D, graphics-intensive gameplay - faster and more fluid. iPhone has never been this much fun. Smart HDR The enhanced ISP processes even more data from the camera sensor. Which gives you greater dynamic range with better motion freezing, excellent noise reduction in low light and more. Advanced Face ID The TrueDepth camera and Neural Engine work together to recognise you - even if you put on a hat, grow a beard or wear glasses. Expressive Memoji Together, the A12 Bionic and TrueDepth camera track more than 50 facial muscles to make Memoji that move and react like you. Sensors, processors, algorithms and you An innovative dual-camera system integrates the ISP, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart HDR Leveraging multiple technologies - like faster sensors, an enhanced ISP and advanced algorithms - Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control iPhone XS Max has even more sophisticated bokeh, or background blur, for stunning portraits. And all-new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback iPhone XS Max shoots the highest-quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations The iPhone XS Max dual‑camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed ISP, it works like the world's fastest photographer's assistant to help turn your pictures into showstoppers. Here's just a fraction of what the camera system considers even before you shoot. Face detection In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping The ISP's advanced depth engine, combined with segmentation data from the Neural Engine, accurately separates your subject from the background. More control over your image Portrait mode captures depth information that lets you adjust the depth of field and add creative Portrait Lighting effects. All-new Depth Control When editing portrait photos, simply slide to adjust the depth of field. Portrait Lighting In Portrait mode, just swipe to try different lighting effects - before or after you shoot.

iPhone X Apple's vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future. Innovative Technology The display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners. TrueDepth Camera A tiny space houses some of the most sophisticated technology we've ever developed, including the cameras and sensors that enable Face ID. So much technology. In so little space. The TrueDepth camera system allows you to take amazing photos and enables Face ID. It's housed in a tiny space at the top of the display, yet within this miniaturized module are some of the most advanced technologies we've ever developed. Introducing Super Retina. Beauty through engineering. The OLED panel in the 5.8-inch Super Retina HD display isn't just any OLED. It's custom built to our exacting standards, allowing for an HDR display with a 1, 000, 000 to 1 contrast ratio, high resolution and brightness, wide color support, and the best color accuracy in the industry. The best color accuracy in the industry. The advanced color management system in the Super Retina HD display is the best in the industry. Which means that whatever color mode your content uses - P3, sRGB - iPhone X automatically displays in that format. So the colors you see are the colors the director or designer intended. True Tone. For a more comfortable viewing experience. True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the white balance onscreen to match the color temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR. Now playing for the first time on iPhone. iPhone X is a true High Dynamic Range (HDR) display. You can watch movies and shows in Dolby Vision and HDR10. Your HDR photos will look even more amazing. And you'll be able to watch HDR titles from iTunes, Netflix, and more. The most durable glass ever in a smartphone. The front and back are all glass - the most durable we've ever made, with a strengthening layer that's 50 percent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colors. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world. We've always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical-grade stainless steel. The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that's both durable and more pure, and it polishes beautifully. For the space gray finish, we use a process called physical vapor deposition to precisely match the color of the stainless steel band to that of the glass. Resists water, splashes, and dust. iPhone X is precision-engineered at the microscopic level to protect against water, splashes, and dust.

The moment you use iPhone 6s , you know you've never felt anything like it. With just a single press, 3D Touch lets you do more than ever before. Live Photos bring your memories to life in a powerfully vivid way. And that's just the beginning. Take a deeper look at iPhone 6s , and you'll find innovation on every level. The next generation of Multi-Touch. The original iPhone introduced the world to Multi-Touch, forever changing the way people experience technology. With 3D Touch, you can do things that were never possible before. It senses how deeply you press the display, letting you do all kinds of essential things more quickly and simply. And it gives you real-time feedback in the form of subtle taps from the all-new Taptic Engine. 12MP pictures. 4K videos. Live Photos. Lasting memories. The world's most popular camera is more advanced than ever. The 12-megapixel iSight camera captures sharp, detailed photos. It takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera. And it introduces Live Photos, a new way to relive your favourite memories. It captures the moments just before and after your picture and sets it in motion with just the press of a finger. A9. The most advanced chip ever in a smartphone. iPhone 6s is powered by the custom-designed 64-bit A9 chip. It delivers performance once found only in desktop computers. You'll experience up to 70 per cent faster CPU performance, and up to 90 per cent faster GPU performance for all your favourite graphics-intensive games and apps. A breakthrough design. Pushed even further. Innovation isn't always obvious to the eye, but look a little closer at iPhone 6s and you'll find it's been fundamentally improved. The enclosure is made from a new alloy of 7000 Series aluminium - the same grade used in the aerospace industry. The cover glass is the strongest, most durable glass used in any smartphone. Advanced security. Right at your fingertip. Using a highly advanced fingerprint sensor that's now faster and better than ever, Touch ID makes unlocking your phone easy and secure. Ultra-fast wireless. Faster Wi-fi. iPhone 6s features support for ultra-fast wireless technologies. That means you can connect to even more high-speed networks in more places around the world. And with advanced Wi-fi, you'll experience incredibly fast wireless speeds. An experience unlike any other. On a phone unlike any other. iOS 9 is the most intuitive, advanced, intelligent and secure mobile operating system in the world. Powerful new built- in apps, advanced features in Siri and enhancements throughout the system make it smarter and more essential than ever. Deep integration with Apple hardware makes everything work together beautifully. And the App Store is full of incredible apps that have been tailored to take advantage of what iPhone is capable of. Your iPhone is beautiful. Give it a complement. Our accessories go together with iPhone so well because they're designed together. Natural leather and vibrant silicone cases provide stylish protection. And new Lightning Docks in four colour-matched metallic finishes allow for easy charging. 7000 Series aluminium. Stronger from the outside in. The iPhone 6s enclosure is made from the same grade used in the aerospace industry. This aluminium is created from a unique composition of elements that make it the strongest alloy we've ever used in an iPhone. The world's strongest smartphone glass. Now even stronger. The new glass on iPhone 6s is made using a special dual ion-exchange process, which makes it stronger at a molecular level and the most durable in the smartphone industry. Sleek and seamless, in four gorgeous finishes. The smooth, continuous unibody design created for iPhone 6 comes to iPhone 6s . Its familiar form feels just right in your hand. Software and hardware. A deeper connection. If iPhone 6s seems like it's tailor-made for iOS, that's because it is. Each hardware component - from the A9 chip to the Home button - is designed to get the most out of iOS. And likewise, iOS is designed to maximise the performance and functionality of the hardware it runs on. Together, they deliver a powerful and enjoyable experience because they were designed that way - together. More stunning detail in every single pixel. The iSight camera captures beautiful 12-megapixel still photos. But great photos aren't just measured in megapixels. That's why we've added a state-of-the-art sensor, a new image signal processor, advanced pixel technology, Focus Pixels, improved local tone mapping and optical image stabilisation. What does that all mean? It means we've taken care of the technology. All you have to do is find something beautiful and tap the shutter button for the best, most awe-inspiring photos you've ever taken. Introducing Live Photos. A still photo captures an instant frozen in time. With Live Photos, you can turn those instants into unforgettable living memories. At the heart of a Live Photo is a beautiful 12-megapixel photo. But together with that photo are the moments just before and after it was taken, captured with movement and sound. You can bring those moments to life anytime simply by pressing anywhere on the photo. You can even set your favourite Live Photo as your Lock screen wallpaper, so you can relive a moment anytime you take your iPhone 6s out of your pocket. And you can view Live Photos on your other Apple devices too. Take a selfie worthy of a self-portrait. The FaceTime HD camera is the perfect way to express yourself with selfies and FaceTime calls. Now you can capture those expressions even better with 5-megapixel photos. And with all-new Live Photos, the FaceTime HD camera can also capture those subtle moments that are only possible with motion - a sudden giggle, the hint of a dimple, or a look of wonder. With Retina Flash, every side is your best side. The Retina HD display isn't just a beautiful place to see your content - it's now a flash for your FaceTime HD camera. When you snap a selfie, a pre-flash detects the lighting around you. Then a True Tone flash on the display matches the ambient light for a gorgeous shot with more true-to-life colours and more natural-looking skin tones. Retina Flash is powered by an innovative technology - a custom display chip that allows the display to flash three times brighter than usual. So go ahead and show your most fearless smile. iPhone 6s is always ready for it. Capacitive sensors Designed to measure microscopic changes in pressure, capacitive sensors are integrated into the backlight of the display. These measurements are then combined with signals from the touch sensor and accelerometer to provide fast, accurate and continuous responses using a series of complex algorithms.